Market Research Society (MRS)

The Market Research Society (MRS) is the world's leading research association where data, insight and evidence matters. 

I was tasked with creating a printed mailer to promote Impact, the new magazine for MRS. This mailer was to be used as a teaser for Impact, creating a buzz and giving members a flavour of what to expect. I decided to approach this in a typographical way, making sure the cover and any imagery in the first issue was kept a surprise. I created the mailer using the fonts and colour scheme from the magazine to keep it on brand and selected themes from the first issue to use as a teasers of what to expect. As part of the marketing strategy this design was also then reworked into various web banner sizes.