Darley is HH Sheikh Mohammed bin Rashid Al Maktoum’s global thoroughbred stallion operation which currently stands stallions in six countries around the world.
While working at CPL I was tasked with the re-design of the Darley website, the brief for this was to create a responsive site where new and existing clients could find all the data they need on each stallion as well as the latest Darley news and race results. It was also a requirement that we would need to consider the addition of a members area at a later date where they could log on and see all the information about their own stallions, accept event invitations and use for payments.
Working closely with the team at CPL and the client, I led on the visual design of the site creating wireframes and low fidelity prototypes. I also collaborated with our development and UX teams to create a site map, ensure all designs were implemented accurately and solve any challenges we came across during the process.