Chartered Institute of Marketing (CIM)

As the largest professional marketing body in the world, CIM offers membership and career development, training courses and professional marketing qualifications.

Whilst working at CPL I was tasked with creating a new quarterly magazine for global members of CIM, that challenges, questions and provokes debate. The magazine needed to encourage the audience to engage with the big issues facing the marketing industry today, and help them progress in their careers. Three versions of the magazine are created to cover the UK and Europe, Asia-Pacific and Africa.

I created the logo and brand guidelines using bold, complementary typefaces with a sharp, bright colour set and a flexible grid layout. To keep the features thought-provoking we created concepts which we commissioned out to illustrators and designers to create unique imagery for the magazine, we also commissioned photographers for any interviews that featured. 

In 2016 I was shortlisted as designer of the year at the CMA (content marketing association) awards for my work on Catalyst.