British Airline Pilots Association (BALPA)

The British Airline Pilots’ Association (BALPA) represents more than 10,000 pilots. With at least 40 million flying hours, it is the largest collective resource of commercial aviation skills and qualifications in the UK.

After a competitive pitch process, CPL was appointed to take responsibility for the design of BALPA’s quarterly membership magazine, The Log. The organisation was looking for a more contemporary feel for its flagship magazine, as well as enhancing its prestige and impact. 

I worked closely with both the editor and client to produce a vibrant and engaging magazine, with a new paper stock and size to help create a more visually dynamic publication. I created a new logo and brand guidelines using sharper, bold typefaces, a flexible grid structure, modern graphics and dramatic images to add punch and bring the content of the magazine to life. Sections were colour coded and clearly signposted to create an obvious flow to the magazine.

As a result the magazine is very popular among BALPA members has been shortlisted for numerous awards.